Ronel Jordaan creates in Cape Town, South Africa. Wool is sourced from South Africa and non-lead dyes are imported from Germany.
WOOL, PASSION, DESIGN, UPLIFTMENT...HOME DECOR PRODUCTS WITH PURPOSE.
Hand dyed, industrial wool felt cushion. Available in two sizes and 27 colors. Created by female artisans in Cape Town, South Africa.
• 100% Design South Africa Awards 2019 Best Textile Design
• 2006 - Canadian interior design award for excellence from Le Salon International de Design de Montréal
• 2007 - VISI magazine selected her as one of their top 10 best designers
• Design Indaba named her designs among South Africa’s Most Beautiful Objects for three consecutive years.
In 2003, Ronel Jordaan, having been a textile designer for 26 years, began researching the possibilities of using felt as a creative medium. Entirely self taught and following her own creative instincts, she began to turn fine gossamer thread into robust felted forms. By patiently rubbing and coaxing threads of pure wool into shapes in nature that inspire her, she found her direction and started a small home industry. She trained a handful of women to help her. Recognized for their originality and design uniqueness, her creations found an immediate market. Since 2003 Ronel’s thriving business has won and been nominated for several prestigious awards including the ROCCI Business of the year 2012 and the winner of the SMME Trade Sector business award in 2010.
In 2012, Ronel took part in and graduated from the Goldman Sachs - GIBS 10,000 woman program and was the winner of the Cohort 1 Business Plan. Ronel often takes part in and is very passionate about product and skills development within South Africa as well as in neighboring countries such as Swaziland, Lesotho and Ethiopia. Ronel is constantly inspired and continually developing new designs. Her passion for job creation, the environment and nature is a driving force behind the success of her business.
Size is approximate as all items are handmade:
Small: 45 x 45 x 30cm / 17.7" x 17.7" x 11.8"
Large: 80 x 80 x 50cm / 31.5" x 31.5" x 19.7"
Available in 27 colors, lead-free dye from Germany. See color chart for color swatches and names.
Cushion comes with 100% recycled polyester inners made from recycled plastic bottles. 100% wool inners can be supplied on request. Product comes wrapped in cotton muslin.
This cushion is made from hand dyed, industrial wool felt. As wool is an organic fabric it is important to take special care for the longevity of your product. Please take note of the care and cleaning instructions to best assist with a lifetime of happiness from your wool product.
Do not put your product on an abrasive surface.
Turn over your product on a regular basis to avoid, moisture build up underneath, dust mites and insects.
Dust and clean your product regularly as you would with a couch cushion.
It is very important to vacuum your product on a regular basis.
Spray product with a lavender mist or insecticide every three months.
Dry Clean or
1. Wash with a soapy sponge and lukewarm water
2. Rinse well with a vinegar and lukewarm water solution
3. Dry out in the sun
4. Spray with lavender mist
5. Please do not use hot water as wool will shrink.
If your product is able to fit in your washing machine, select the ‘wool’ cycle and wash as normal.
How did we curate this product?
While there’s no universal standard for sustainable manufacturing, Living Deep is committed to supporting brands, makers and manufacturers that are on a ‘deep green’ path, making progress towards positive environmental and social benefit. As we consider how this product impacts our health and the health of all species, you can learn more about how we evaluate products, or keep reading below for our curation of this specific product...
Where does the product come from?
What is it made of?
Industrial wool felt and lead-free dye. 100% recycled polyester inner.
Where does it go at the end of its life?
This cushion is recyclable. Cut open the cushion and take the filling out. Use the cushion cover as a container to plant a tree or flowers inside, above or below ground. Use filling to fill a new cushion.
Unwanted wool can be donated to local charity shops, textile recycling shops or community groups for re-sale and re-use. When wool is disposed of, it will naturally decompose in soil in a matter of months or years, slowly releasing valuable nutrients back into the earth.
artist / designer statement
“The tactile process of turning raw wool into felt forms feels to me like a homecoming; healing by nature. The process of felting- friction and fulling is a metaphor for living a full life. The softness of the wool while carding the fleece, soaking the hairs in hot soapy water, then ‘fulling” the wool to form the individual shapes reminds me of how we are changed and shaped into the beings that we are. A certain amount of friction in our lives shapes us.
I am primarily a product designer, but occasionally get the chance to explore a more artistic application of felt making – pure merino wool is my primary medium. Ordinary items used in daily life inspire me, as they trigger memories of past homes and other lives, connected by the universal human need to sit, lie down, be warm and comfortable. I am fascinated by the uplifting potential of design, and by how products can inspire change. My passion for facilitating change in women with limited skills and living conditions, through creation of employment and skills transfer, is always part of my design process. The environment and nature is a driving force behind the ethos within which I create. All my processes are eco friendly- water is recycled, eco friendly dyes are used and I try and limit waste. When creating a new design or art piece, I believe that my love and respect for the process and the attention I give to each piece will have an effect on the viewer. It is for me a method of reaching out to someone I have never met or spoken to and for them to know a little part of me.” - Ronel Jordaan