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Terra & Co. Brilliant Black Organic Charcoal Toothpaste

Terra & Co.'s natural, teeth whitening Brilliant Organic Charcoal Toothpaste contains high-quality, activated charcoal, which works to help brighten your pearly whites. Tubes made out of SUGAR CANE.

  • Estimated Shipping: 3-5 days

  • Made with activated charcoal which is naturally anti-fungal and anti-bacterial

  • Fluoride-free, gluten-free and vegan

  • Eco-conscious packaging made from sugar cane

  • Available in 4oz & 2oz sizes

  • Certified Women’s Business Enterprise (WBENC)



This gentle, organic charcoal toothpaste is great for those with sensitive teeth and gums. Our no-fluoride toothpaste also does not contain any sodium lauryl sulfate (SLS), peroxides, or Triclosan.

This charcoal teeth whitening toothpaste also combines organic coconut and tea tree oils to remove plaque build-up, combat bacteria, and promote healthy oral care. Additionally, xylitol works to strengthen tooth enamel and help prevent cavities by fighting cavity-causing caries. Peppermint oil in this toothpaste not only acts as a germ-fighting antiseptic to combat bad breath, but the combination of this oil with xylitol will leave your mouth feeling clean and refreshed with an invigorating, sweet minty taste all day long.

Natural Enamel Toothpaste

Terra & Co's clinically tested charcoal toothpaste is safe for enamel—twice per day, every day! If you need a sensitive toothpaste or an enamel protective toothpaste, you’re in luck. The “little black magic” does turn your mouth a tinge of midnight black while brushing, but not to worry! After you brush and rinse, it will leave your teeth clean, polished, and brilliantly white. Our black toothpaste will leave you with brighter, whiter teeth—we promise!

Vegan Toothpaste

Just when you thought that it couldn’t get any better, we’ll let you know that the Brilliant Black Charcoal Toothpaste is made with 100% plant-materials. Not only is it an all-natural toothpaste, but it’s also vegan with no animal testing involved! No need to continue the search for a cruelty-free toothpaste, you’ve found one here!

Sustainable Toothpaste With Sugar cane Packaging

The sugar cane tube is 100% recyclable and can be made into new tubes. Just rinse with water and put it into your recycling bin. Sugar cane tubes are made out of sugar industry waste and use 70% less fossil fuels than traditional petroleum-based plastic. In terms of sustainability, plastic-free toothpaste is the way to go.

An Eco-Friendly Toothpaste with a Low Carbon Footprint

Brilliant Black Charcoal Whitening Toothpaste is a sustainable toothpaste that is vegan, cruelty-free, and made in the U.S.A. It’s completely non-toxic and made with natural ingredients that are healthy for you, your teeth, and the environment. Say buh-bye to chemicals and plastic waste and hello to sustainable dental care. 


How To Use: Brush thoroughly in a circular motion at least twice per day, or as directed by a dentist. Children under 2 years: please consult with your dentist or physician.

Full Size - NT WT 4oz (113g)

Travel Size - NT WT 2oz (56.5g)


 ・ Activated Carbon: anti-bacterial, anti-fungal, negative ionic charges of charcoal bind to bacteria, plaque and tartar to remove stains and promote healthy pH          levels in the mouth.

 ・ Baking Soda: Naturally whitens and polishes teeth. Helps to fight plaque which causes acid and dry mouth.

 ・ Coconut Oil: The natural antiviral, antibacterial, and antifungal properties found in coconut oil properties of coconut oil help to remove plaque that causes               gingivitis as well as whitens teeth.

 ・ Peppermint Oil: A powerful antiseptic essential oil to help combat bad breath.

 ・ Tea Tree Oil: Tea Tree Oil’s anti-inflammatory antiseptic and germicidal properties help remove bacteria that cause plaque, receding gums and tartar deposits.

 ・ Xylitol: A unique birch-derived sugar that actually helps remineralization to strengthen the enamel and fight caries that cause cavities up to one third from              regular use. Its sweetness helps ensure great taste.

Additional Ingredients: Water, diatomaceous earth, citric acid, and xanthan gum.

How did we curate this product?

While there’s no universal standard for sustainable manufacturing, Living Deep is committed to supporting brands, makers and manufacturers that are on a ‘deep green’ path, making progress towards positive environmental and social benefit. As we consider how this product impacts our health and the health of all species, you can learn more about how we evaluate products, or keep reading below for our curation of this specific product...

Where does the product come from?

Made in the USA.

What is it made of?

Responsibly sourced plant-based ingredients; like activated carbon, baking soda, coconut oil, peppermint oil, tea tree oil, and xylitol.

Where does it go at the end of its life?

Once enjoyed, all Terra & Co's sustainable oral care packaging can be recycled / upcycled.

COMPANY statement

Terra & Co. was created by two sisters, Amra and Azra. It all started with a label. How crazy is it that there’s a warning label on most tubes of toothpaste? They decided that we wanted a danger-free toothpaste. So, they made one. 

Amra formulated the ingredients. Pregnant with her first daughter, Amra quickly learned that more than 232 chemicals make their way from the mother’s environment into the baby. Wanting something safe for everyone, Amra turned her kitchen into a toothpaste lab. The natural ingredients you see today were chosen by her. Azra designed the packaging. Along with health, sustainability is another aspect of Terra & Co.’s mission. Azra hones her fine arts background and work as a makeup artist to design the recyclable/biodegradable packaging. 

Terra & Co. is a certified Women’s Business Enterprise (WBENC). They not only support other women entrepreneurs, but also help out low-income and homeless women. As Bosnian refugees, they know firsthand about receiving aid—which is why every purchase goes back to organizations like the Los Angeles Downtown Women’s Center. Every time you restock your oral care products, you’re helping Terra & Co help women in their local community and around the globe. 


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